Press > TWO MOMS DEVELOP THE ULTIMATE SUN PROTECTION PRODUCTS

Babies Have it Made in the Shade with Protect-a-Bub Sunshades that Provide Highest UV Protection

New Protect-a-Bub Sunshades offer the highest protection available on a stroller shade. Skin cancer is the most common form of cancer in the U.S. and the most vulnerable are children.

New York, NY (PRWEB) January 9 2004--Necessity is truly the “mother” of invention. Two moms from opposite sides of the globe were confronted by the same problem, how to protect their infants from the sun’s harmful rays. Australian native, Karen Clark-Dickson and New Yorker, Rachel Blakeman knew the hazards of childhood sun exposure, but could not find adequate protection for their babies. For Karen, the search began seven years ago and led her to invent Protect-a-Bub Sunshades. Flash-forward to February 2003, Rachel’s failure to locate sun protection products in the United States, led her to Karen’s Australian website. Shortly thereafter, these two moms partnered to bring Protect-a-Bub Sunshades worldwide.

“It is ironic that to protect my daughter Sydney from the sun, I bought a sunshade from a company not far from Sydney, Australia” says Rachel Blakeman, President and CEO of Protect-a-Bub USA. “Because the Protect-a-Bub Sunshade was recommended by The Cancer Council Australia, I was confident in its superiority over other products. Australia has the highest incidence of skin cancer in the world; I admired Karen’s tireless efforts to protect babies and children from this potentially fatal disease. After using the Protect-a-Bub Sunshade, I knew the urgency of making this product available to parents around the world.”

“Rachel and I have developed an essential and necessary product. We have set out to build a global business together with the goal of educating parents about the importance of early protection and prevention against skin cancer,” said Karen Clark-Dickson, Chief Protector, Protect-a-Bub, Australia. “Our trust and belief in what Protect-a-Bub stands for is so great that we want to educate people about our product and share our sun safe knowledge to help parents understand that being sun safe can ultimately save a life, their child’s or their own. As our business grows, we will continue to give a percentage of sales to charities and organizations that promote awareness of skin cancer prevention and treatment.”

According to the American Cancer Society, skin cancer is the most common cancer in the United States, affecting over one million Americans every year. While sunscreens are available, many pediatricians do not recommend them for infants under six months. “It is essential that parents start protecting their children early on,” said Dr. Perry Robins, President of The Skin Cancer Foundation. “Every unprotected exposure to the sun increases your risk of developing skin cancer.”

Protect-a-Bub is wholly-owned and operated by mothers. Protect-a-Bub Sunshades are made from specially woven 50+ UPF-rated breathable fabric, providing 98%-plus protection from the sun’s harmful rays. Protect-a-Bub Sunshades rate “Excellent”, the highest rating category available in accordance with globally recognized standards for sun protective clothing. Protect-a-Bub Sunshades are available to fit all canopied strollers and joggers. They are currently being sold in major retail outlets and specialty retail stores in the U.S. and Canada including Albees, Babycenter, buybuy Baby, Lester’s, Planet Kids and on the web at www.protect-a-bubusa.com.

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