PROTECT-A-BUB EXPANDS POPULAR LINE OF PROTECTIVE BABY PRODUCTS WITH INTRODUCTION OF BUNNY WRAP

Lightweight, Breathable Swaddling Blanket Ideal for Year Round Use  

New York, NY – January 20, 2005– Protect-a-Bub, a leading manufacturer of protective sunshades and swimsuits that help keep babies and toddlers safe from the sun’s harmful rays, today announced the introduction of the Bunny Wrap, a lightweight, breathable swaddling blanket.  The Bunny Wrap is ideal for baby’s year-round use and can also serve as a privacy cover for nursing moms.

Many experts believe that overheating may be a contributing factor in SIDS and do not recommend swaddling with heavy blankets for this reason.  Made from 100% natural cotton cheese cloth, The Bunny Wrap is completely breathable unlike synthetic swaddling blankets on the market which can cause baby to overheat quickly.  In addition, the weave of the Bunny Wrap’s cheese cloth provides a natural stretch allowing for baby’s mobility, but keeping baby from startling awake.

Recommended retail for the Bunny Wrap is $18.00.  Cosumers can vist the website at www.protect-a-bubusa.com to purchase the Bunny Wrap and to obtain a list of local Protect-a-Bub retailers.

Protect-a-Bub’s growing line of protective baby products includes sunshades, raincovers and swimwear.   Protect-a-Bub is the largest selling protective sunshade in Australia and is fast becoming the preferred sunshade in the U.S.

Protect-a-Bub was born from the need of two moms confronted by the same problem – how to protect their infants from the sun’s harmful rays.  Australian native, Karen Clark-Dickson and New Yorker, Rachel Blakeman, both knew the hazards of childhood sun exposure, but could not find adequate protection for their babies.  For Karen, the search began eight years ago and led her to invent Protect-A-Bub Sunshades.  Fast forward to February 2003 when Rachel’s failure to locate sun protection products in the United States, lead her to Karen’s Australian website.  Shortly thereafter, these two moms partnered to bring Protect-A-Bub Sunshades worldwide.

Protect-a-Bub Sunshades are made from specially woven UPF 50+ rated breathable fabrics, providing 98%-plus protection from the sun’s harmful rays.  The Sunshades rate “Excellent”, the highest rating category available in accordance with globally recognized standards (A/NZ4399: 1996) for sun protective clothing.   For more information on Protect-A-Bub visit www.protect-a-bubusa.com