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The Baby Jogger Company Acquires Protect-a-Bub

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Two industry leaders join forces to offer premium protecti on products

(Richmond, Virginia) August 2009 – The Baby Jogger™ Company, inventor of the original three wheeled jogging stroller and the leading manufacturer of joggers and all-terrain strollers for over 25 years, has announced that they have signed an agreement under which Baby Jogger will acquire the privately held Protect-A-Bub Company, an innovative manufacturer of quality sun and weather protection products for babies and toddlers.


Protect-A-Bub, based in New York, is a valuable addition to the Baby Jogger business. The acquisition will expand Baby Jogger’s product portfolio and diversify its capabilities of offering high quality items which focus on the utmost protection of children. Founded in 2000, Protect-A-Bub has been an industry leader in developing premium all-weather sunshades that easily attach to carriers, car seats, strollers, joggers and carriages providing 98% protection from the sun’s harsh rays. The product line also includes several styles of single and twin sunshades suited for all canopied strollers/joggers, as well as stylish rain covers, sunhats and colorful swimsuits. Providing sufficient sun protection on all strollers has been of high importance for Baby Jogger for decades. With continuous studies proving that excessive sun exposure during childhood severely increases the risk of melanoma later in life, Baby Jogger is eager to utilize this acquisition to bring together some of the industry’s strongest juvenile product brands and most relevant technologies in creating and delivering superior gear to parents nationwide.


Effective immediately, the Baby Jogger Company will begin executing the planned integration of the two companies operations, networks and customer care organizations to ensure a smooth transition and immediate value for customers and partners. “The addition of Protect-A-Bub’s product reinforces our company goal of providing the safest products for children,” states Mark Zehfuss, President of Baby Jogger. “This is a milestone for our company and we look forward to building upon Protect-A-Bub’s clientele and creating further growth opportunities for Baby Jogger.”



About Protect-A-Bub
Protect-A-Bub was born from the desire of two moms confronted with the same problem – how to protect their infants from the sun’s harmful rays. Australian native, Karen Clark- Dickson and New Yorker, Rachel Blakeman, both knew the hazards of childhood sun exposure but could not find adequate protection for their babies. These two moms partnered to bring Protect-a-Bub Sunshades worldwide. The company’s product offerings include an array of quality and stylish year round protection products for babies and toddlers such as sunshades, swimwear, sunhats, the Carry Me Sun Free sun cape and stroller and jogger rain covers. Protect-a-Bub leads the industry by providing new and improved ways to protect babies’ fragile skin from the sun in everyday situations and educating parents on the importance of sun protection. Protect-a-Bub sun protective products are made from specially woven UPF 50+ rated breathable fabrics, providing 98%-plus protection from the sun’s harsh rays. The sun protective products rate “Excellent”, the highest rating category available in accordance with globally recognized standards (A/NZ4399: 1996) for sun protective clothing. For more information on Protect-a-Bub’s complete product line visit www.protectabub.com.



About The Baby Jogger™ Company
Baby Jogger is the original designer and manufacturer of the 3-wheel jogger and all-terrain stroller. Founded in 1984, the company is continuously improving on not only its strollers’ safety and performance features, but their traveling and ergonomic features as well. In 2004, Baby Jogger unveiled its patented Quick-Fold Technology, which enables users to fold the stroller in half with one quick and simple step. In 2007, Baby Jogger patented the Universal Mounting Bracket which allows stroller accessories to be attached in one central location across several Baby Jogger stroller models. Baby Jogger strollers offer an array of innovative features to fit every parent’s needs – from easy maneuvering swivel wheels and unique suspension systems to high performance 20 inch wheels and stylish functionality, each stroller is designed to help make parents’ lives easier. In addition, all Baby Jogger products are safety certified by one of the world’s most well respected independent testing organizations, the American Society for Testing and Materials (ASTM). Dynamic Brands is the Parent Company for The Bag Boy Company, The Baby Jogger Company, AMF Golf, Slotline Golf, Protect-a-Bub incorporating four unique brand names under one corporate umbrella.



About Dynamic Brands
Founded in 2004, Dynamic Brands is the parent company for a portfolio of premium brand name companies that are all committed to the development of innovative, quality products and outstanding customer service in the golf and juvenile industries. Golf products offered through the company’s Bag Boy®, Slotline®, AMF Golf®, Burton®, Datrek®, Devant®, Sir Christopher Hatton® and Miller Golf® brands include walking carts, golf bags, travel bags, golf clubs, high MOI putters, sports towels, and golf accessories. Baby Jogger™ is the original inventor and manufacturer of 3-wheel joggers and all-terrain strollers while Advance Mobility™ manufacturers all-terrain push chairs for children and adults with physical disabilities. Protect-A-Bub® produces pediatric recommended sunshades and all-weather comfort juvenile products. Dynamic Brands’ products are marketed in more than 50 countries worldwide. For more information about Dynamic Brands, visit www.dynamicbrands.com

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